Bauer’s products are sold mostly in America, Canada, and Europe. We believe that the company has an effect on local countries across the world. Although the hockey isn’t the biggest sport in America and Europe it is growing because Bauer is expanding their products. Since they are expanding their products, now non-hockey people buy their products. For example, I walk into Sports Authority and I see a Bauer t-shirt. It looks really nice so I decide to purchase it. I then bring it home and put it on. Then I want to see if they have more products, so I go onto the computer and search Bauer. Then the first thing that comes up is hockey and then I would keep looking because I want to see what else this company produces. To conclude, that is an example of how we believe Bauer could have a positive effect on local cultures across the world.