Headquarters- Exeter, New Hampshire
IN the news
Bauer Hockey and Hockey Canada launched The First Shift, a new learn-to-play hockey program. The program is designed to introduce kids and families to the game in a fun way. The First Shift will be available in 30 markets across Canada. The goal is to add 1 million new families to the game by 2022. By introducing this program Bauer expanding the sport of hockey, creating new players, and making money from their product being sold.